Skyfall Superbowl

CLIENT: PEPSICO

For PepsiCo’s Pep House division, I designed a custom deck of playing cards for their Sky Fall Super Bowl event in Las Vegas. Inspired by the elegance of Art Deco, the crads integrated PepsiCo brands—Lay’s, Gatorade, Rockstar, Cheetos, and Pepsi—with each suit representing a brand in a unique way. From a Rockstar queen djing with a Rockstar drink in hand to a Lay’s king holding a pitchfork and potato, every detail was crafted to reflect the essence of each brand. Beyond the cards, design elements were expanded into event signage, and oversized card displays were featured throughout the venue, creating a cohesive and immersive brand experience.