Macys Inc. 

CLIENT: MACY’S

Macys inc is an omnichannel retailer that operates department stores, websites and mobile applications. 

My rebrand of Macy’s Inc. is a modern evolution that unites its three iconic brands—Macy’s, Bloomingdale’s, and Bluemercury. At its core, the signature curve of the Macy’s “M” is reimagined to form bold shapes and a custom pattern, symbolizing the connection between all three brands. Creating identity that maintains its origins while embracing the future, and connecting all three brands.