Lays Asian Flavors 

CLIENT: PEPSICO

I designed a series of Lay’s packaging for the Asian market, celebrating bold, regionally inspired flavors. Each design captures the essence of its unique flavor—Masala for India, Thai Red Curry for Thailand, and Honey Butter for Korea—through vibrant colors, culturally inspired patterns. The packaging blends modern aesthetics with traditional influences, creating a visual connection to each region while maintaining Lay’s iconic brand identity.