20 East End

CLIENT: THE SEVENTH ART

20 East End Avenue is a timeless residential masterpiece by Robert A.M. Stern, embodying the elegance of pre-war New York apartment houses. The brand identity I created is as refined as the building itself, anchored by the positioning statement Everything Considered.

The sophisticated visual identity blends modern and classic aesthetics, reinforcing the building’s prestige. This strategic branding not only elevated 20 East End Avenue’s presence but also set new sale records.